S18 VISUAL SILENCE CAMO

Revolutionary S18
Camo Technology:

We are highly focused on building products that truly work. What “works” isn’t defined by opinions – it’s driven by a need for better, initially validated by fact-based science, grounded by real life experiences, and confirmed by results.

S18 VISUAL SILENCE CAMO

Through our years in the field, we have taken our experiences and created an approach to camo and avoiding visual detection we feel is absolute perfection. We are not your run of the mill camo. This is a different approach – that yields different results.

It’s important to start with the right “zone” or target location in mind when creating a camo design. We surveyed dozens of hunters across the country and arrived at an average stand “mid-height” of 17.8 (18) feet. We then analyzed over 100 trees of the most predominant species found in the heart of whitetail country and arrived at an average branch size and density at this “18” foot mark for the base of the S18 camo design. The core elements and foreground shapes in S18 closely mimic this average limb size and frequency. 

Truly “natural” shapes and configurations are random in our natural world but there are “patterns” within these shapes that become semi-constant. To ensure the design configurations in S-18 followed Mother Nature’s “random” authorship, naturally re-occurring designs were identified through extensive review and comparisons of hundreds of varying environments. This same process went into the original color base in S18 and was then adjusted to meet the standards of our “Neutral -LR” philosophy.

The game-changing truth is that S18 simply works incredibly well in the woods at keeping hunters from being detected. Regardless of the environment you are in, we guarantee you will be seen (noticed) less than you have ever before, period. This is an extremely bold claim but our approach and science fully backs this position up as do our undeniable results in the field. We are positive you will finally have a camo technology that works as a true “asset” not just a “uniform”.
S18 will make you re-establish how you feel about camouflage.

NaturalLY “Drab” composition

Naturally “drab” is a constant in natural objects, particularly in Fall and Winter. Many factors go into managing to true mimicry of the “drabness” found in nature. What is “not used” in a product is just as important as what “is used”. In shell fabrics used in clothing for example – color, material types, ink types, ink densities, and surface textures are just a few of the dynamics that are highly relevant and that we test as well as manage to in our mimicry of natural drabness and what we term as our “Neutral-LR” process. The difference in managing to true “drabness” is game-changing and extremely meaningful for hunters in terms of remaining undetected and getting deer to commit to moving into close range. .  


Berber-WOOL

What is Berber-Wool?

This unique wool based high “pile” fabric is an extremely quiet, extremely warm and also presents a very dull / natural looking exterior appearance due to it’s high lofted “sherpa” style texture and knitted (not woven) base structure. The knitting technique we use is called “jacquard” knitting and the fibers are dyed prior to knitting so the saturation of inks is consistent throughout the entire thickness of the fabric after knitting is complete. Not only does this allow for less fading of the surface colors over time, it also lowers the levels of unnatural synthetics (such as inks) on the exterior surface of the fabric as compared to “printed” fabrics where approximately 100% of the inks used in the printing are applied after the fabric is woven or knit so the inks are therefore condensed in the top 20% of the fabric’s exterior face. This allows our Berber Wool to appear extremely natural and better “absorb” light and hence appear more natural compared to other commonly used hunting fabrications.

What makes Berber-Wool unique to our brand?
  • High loft “sherpa” style exterior texture
  • “The quietest shell fabric used in the hunting industry today”
  • High loft and wool content provides incredible warmth and protection
  • Our S18 camo pattern is “knitted” into the fabric not printed
  • Extra high loft exterior texture for incredible warmth
  • Extra high loft exterior texture for an incredibly natural appearance in the woods
  • 25% Wool/ 75% Polyester construction improves durability and fiber retention


FLEECE-WOOL

What is Fleece-Wool?

This unique wool based “pile” fabric is a close cousin to our Berber-Wool but is engineered to be much “flatter” on the surface to provide less friction when used in key areas within our garment designs and also, create less attraction of burrs and debris onto the outer face of the fabric.  This proprietary fabric literally took us years to perfect and while it is less lofty than our Berber-Wool, it still presents the same dull/ natural looking exterior appearance and is still a highly textured knitted (not woven) fabric. Our “jacquard” knitting technique ensures a uniform saturation of inks throughout the entire thickness of the fabric. Not only does this allow for less fading of the surface colors over time, it also lowers the levels of unnatural synthetics such as inks on the exterior surface as compared to “printed” fabrics. The combination of the jacquard knit and the flatter face allows our Fleece-Wool to still appear very natural while reducing friction and minimizing retention of burrs in areas such as the lower portions of our pant legs.

What makes Fleece-Wool unique to our brand?
  • Proprietary “flatter” fleece like exterior texture
  • “Ultra quiet” but “flatter” surface reduces friction and burr retention
  • Incredibly warm and extremely quiet fabric overall
  • Our S18 camo pattern is “knitted” into the fabric not printed
  • Lower pile height reduces bulk in key areas such as lower sleeves and lower legs
  • Knitted exterior texture for an incredibly natural appearance in the woods
  • 25% Wool/ 75% Polyester construction improves durability and fiber retention